Showtime’s standalone streaming service is launching on Apple TV for $10.99 month

Homeland on Showtime

In April, HBO launched Now, a brand new standalone streaming service that allows people to access the provider’s content on multiple devices, all without needing a cable subscription.
While it’s now expected that Apple will not be debuting its own subscription TV service at this year’s Worldwide Developers Conference, that doesn’t mean there might not be any announcements regarding new subscription services focused on TV content to be talked about at the event. According to a new report, CBS is mulling over the idea of launching its Showtime standalone streaming service exclusively on Apple TV.
The report, which comes today from Variety, indicates that the CBS parent company is putting the final touches on the streaming service, and that it could actually be announced later today, if not at the latest by Thursday of this week. CBS apparently wants Apple and the Apple TV to be the exclusive launch partner and platform, but that, according to “industry sources,” CBS is planning on announcing other partners down the road.
This service would work exactly like HBO Now, in that users would have access to Showtime’s content without needing a cable subscription. It’s a good move to adopt the cord cutters out there.
Well, that didn’t take long at all. As expected, the SHOWTIME app will now be used as a standalone streaming service, which will be available on the iPhone, the iPad, iPod touch and Apple TV for $10.99 per month. Showtime also confirmed that additional providers would be announced at some point in the future.

[via Variety]

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