Holiday sales statistics shows Apple dominated by 49 percent of new device activation
As per Flurry Insights, which is backed by Yahoo, of all the smartphones that were activated during Christmas, Apple products accounted for 49.1 percent of them. Samsung came in a distant second with 19.8%, while Nokia (surprisingly) came in third with 2 percent share.
LG and Xiaomi finished the rear with a share of 1.7 percent and 1.5 percent, respectively. While Apple’s dominance is understandable, it is surprising to see Xiaomi enter this list since Christmas is not that big of a festive period in China. Samsung also saw its device activations increase from 17.7 percent in 2014 to 19.8 percent. Its growth was largely led by low-end devices like the Galaxy Grand Prime, Core Prime and its flagship Galaxy S6 series.
The data collected byFlurry Insights also indicates the growing consumer preference towards phones with bigger size screens a.k.a phablets. They accounted for 50 percent of device activations in the Android ecosystem on Christmas, while the iPhone 6 Plus and iPhone 6s Plus accounted for 12 percent. Considering that it has only been just over a year since Apple introduced its first phablet, it is no small feat that the Plus-sized iPhones accounted for nearly 12 percent of Apple’s total device activations on Christmas 2015.
Unlike previous years, the number of tablet activations during Christmas grew, though public interest in the iPad Pro and other similar sized tablets remain low as they accounted for less than 1 percent of the total tablet activations.
Christmas was also a good time for app developers as app downloads saw a 2.2x increase in app downloads compared to the first three weeks of December.
[Via Flurry Mobile]
